MULTICHANNEL MERCHANT » ARCHIVES FOR ROB MARTINEZ
One Day it Happens: Your first international order. You didn’t market to that country. You didn’t solicit the business. But here it is. And you have to
As U.S. markets continue to expand abroad due to increased overseas demand for American products, globalization, and other economic forces, operations managers are being thrust into the strange new world of international distribution.
When your shipping costs go up, it would be nice if you could just pass that increase along to your customers. But you can’t: Multiple studies show that
Best-in-class operations use shipping as a strategic competitive weapon to attract new customers, improve sales conversion ratios and increase profitability. You can typically reduce shipping costs by 10% or more through carrier contract negotiations and other strategies.