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B-to-B Matchbacks: Address Level vs. Name Level  May 08, 2006 3:33 AM By Sandy Wolstencroft

Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.

Avoid Overmailing Rental Multibuyers  Oct 17, 2005 7:18 PM By Sandy Wolstencroft

If the same name appears on two or more of the lists that you

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