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MULTICHANNEL MERCHANT » ARCHIVES FOR SANDY WOLSTENCROFT
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
If the same name appears on two or more of the lists that you
by Tim Parry
Posted 4 days ago
Posted 6 days ago