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How to Make Email Marketing Mobile and Social  Apr 16, 2012 2:15 AM By Sarah Takvorian and Shar VanBoskirk

Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile or social. How can you make sure you are leveraging email to promote some of your more experimental interactive marketing efforts?

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