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MULTICHANNEL MERCHANT » ARCHIVES FOR SAUL FLEISCHMAN
Last week in LIST & DATA STRATEGIES, Fleischman wrote about the impact of new privacy law in Japan Why Now Is the Time to Mail to JapanThis week he looks at the factors that make direct marketing to Japanese consumers very appealing.
Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the