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the promise of digital wallets  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Will improved digital wallets win over shoppers and boost online sales?Getting customers to come to your Website is hard enough; getting them to complete

Diplomat hopes change is good: Will new name lure new investors?  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve

PRODUCTION  Oct 01, 1999 9:30 PM By Shannon Oberndorf

What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger

DEMOGRAPHICS: Know thy buyer – Customer profiles differ by medium  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Catalogers pride themselves on knowing the demographics and spending habits of their typical customers. But some marketers with online as well as print

Print still key to Wilmar’s growth  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

Web bureacracy: Little accomplished at Internet tax commission’s first meeting  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Little accomplished at Internet tax commission’s first meetingThe Advisory Commission on Electronic Commerce (ACEC), the 19-member panel appointed by

PRINT VERSIONING  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel

ONLINE SAKLES – Christmas in September?  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim

UPS to hit The Street  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Aware that it takes money to make money, United Parcel Service (UPS) hopes to raise up to $5 billion in an initial public offering (IPO) before the year’s

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