Post By

Mattel’s new game  Apr 01, 1999 10:30 PM By Shannon Oberndorf

Spurred by declining retail toy sales and the growth of e-commerce, 4.78 billion toy manufacturer Mattel has aggressively entered the direct marketing

If you build it, they will buy  Mar 01, 1999 10:30 PM By Shannon Oberndorf

Ever-increasing competition is inspiring more catalogers to develop and manufacture their own products. Among participants in Catalog Age’s 1998 Benchmark

Sweetening the deal  Mar 01, 1999 10:30 PM By Shannon Oberndorf

Offering incentives such as discounts, free shipping, and gifts with purchases has been part of catalog marketing for decades. And now that the Internet

Apparel in peril  Feb 01, 1999 10:30 PM By Shannon Oberndorf

Casual apparel catalogers Lands’ End and L.L. Bean reported near-flat sales over the past year. Multititle clothing mailer Brylane suffered a 4.7% drop

Ready or not . . .  Feb 01, 1999 10:30 PM By Shannon Oberndorf

Sure, you’ve got your hands full ensuring that your internal computer systems are Y2K-compliant, but what about the systems of your suppliers? Can your

Uniting to promote e-commerce  Feb 01, 1999 10:30 PM By Shannon Oberndorf

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations

Privacy clampdown  Feb 01, 1999 10:30 PM By Shannon Oberndorf

According to the Data Protection Directive of the European Union (EU), which went into effect Oct. 25, nations belonging to the EU are forbidden to transmit

See you in court!  Feb 01, 1999 10:30 PM By Shannon Oberndorf

Sharper Image Corp. is keeping its corporate counsel busy. In late November, the San Francisco-based high-tech gadgets cataloger/retailer sued several

The sun sets on the CML Group  Feb 01, 1999 10:30 PM By Shannon Oberndorf

Just four years ago, the CML Group’s empire included cataloger/retailers The Nature Co., Smith & Hawken, and NordicTrack. But on Dec. 17, the Acton, MA-based

Spreading the Web word  Jan 01, 1999 10:30 PM By Shannon Oberndorf

Once upon a time, electronic catalogers thought the best way to attract Web customers was to advertise online-mainly through banner ads and key words

© 2014, Access Intelligence, LLC. All rights reserved.