Shannon Oberndorf

View from The Hill

| Shannon Oberndorf

Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,”

A present from Asia

| Shannon Oberndorf

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped

Stepping up to the plate

| Shannon Oberndorf

Computer-to-plate (CTP) printing, which eliminates the need for film and reduces turnaround time, has emerged from its somewhat awkward infancy and moved

Mining new niches

| Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog

Still naughty… but nicer

| Shannon Oberndorf

Terry Patterson, the first female CEO in lingerie cataloger/retailer Frederick’s of Hollywood’s 50-year history, is bouncing the bimbos, exiling the XXX-rated

The music plays on(line)

| Shannon Oberndorf

Marketing research firm Jupiter Communications predicts that annual online music sales will reach $1.6 billion by 2002. So it’s no wonder that Amazon.com,

Genesis strikes again

| Shannon Oberndorf

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from