Shannon Oberndorf

When words aren’t enough

| Shannon Oberndorf

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.

Users remain wary

| Shannon Oberndorf

If the first rule of cataloging is “listen to your customers,” online catalogers had better begin posting online privacy policy notices. According to

Reaping online riches

| Shannon Oberndorf

In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based

Barbie’s new sibling

| Shannon Oberndorf

Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed

Hanover do-over

| Shannon Oberndorf

Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger

FTC reports on privacy

| Shannon Oberndorf

For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet

A good year for paper

| Shannon Oberndorf

It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can