Subscribe


 


Post By

Tech Squared targets Webmasters  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Ironically, in a world in which it’s necessary to be online to stay competitive, many Website designers are turning to print catalogs for the tools to

When words aren’t enough  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.

Users remain wary  Aug 01, 1998 9:30 PM By Shannon Oberndorf

If the first rule of cataloging is “listen to your customers,” online catalogers had better begin posting online privacy policy notices. According to

Reaping online riches  Aug 01, 1998 9:30 PM By Shannon Oberndorf

In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based

Barbie’s new sibling  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed

Hanover do-over  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger

FTC reports on privacy  Jul 01, 1998 9:30 PM By Shannon Oberndorf

For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet

A good year for paper  Jul 01, 1998 9:30 PM By Shannon Oberndorf

It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can

Cyberservice Hello, is anybody out there?  Jul 01, 1998 9:30 PM By Shannon Oberndorf

Most Internet catalogers, like print catalogers, know the value of superior customer service. They also know the barriers to service that are inherent

TECHNOLOGY Virtual dressing room  Jul 01, 1998 9:30 PM By Shannon Oberndorf

In recent years, a number of apparel catalogers have added complete wardrobe sections to aid customers in mixing and matching outfits-a trend now finding

© 2014, Access Intelligence, LLC. All rights reserved.