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Beyond Catalogs: Other Direct Mail Methods to Try  May 19, 2008 6:27 PM By Shari Altman

No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why

The If and Then of Automated E-Mail  Apr 14, 2008 11:39 PM By Shari Altman

If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.

Seal the Deal with Triggered E-mails  Mar 24, 2008 11:49 PM By Shari Altman

You send triggered e-mails to customers who experience a lifestyle change. That

Adopt Automated E-mail Tactics for Follow-up Orders  Feb 20, 2008 1:30 AM By Shari Altman

Want to get customers to make that second purchase? There

The New Conversion Tool: Triggered E-Mails  Jan 14, 2008 11:33 PM By Shari Altman


No Sweat: The Benefits of Triggered E-mail  Dec 10, 2007 9:11 PM By Shari Altman

E-mail is easy on the budget. But are you taking full advantage of it?

Are you, for example, sending triggered messages

LOYAL SUBJECTS  Oct 01, 2005 9:30 PM By Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

TUNING IN  Jul 01, 2005 9:30 PM By Shari Altman

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many

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