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MULTICHANNEL MERCHANT » ARCHIVES FOR SHARI ALTMAN
No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why
If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.
You send triggered e-mails to customers who experience a lifestyle change. That
Want to get customers to make that second purchase? There
E-mail is easy on the budget. But are you taking full advantage of it?
Are you, for example, sending triggered messages
Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
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