Shayn Ferriolo

Playing with the Big Boys

| Shayn Ferriolo

What’s an advantage small catalogers have over large companies?’Customers are realizing that the category killers have product breadth but little depth'”Big

NEW CATALOGS

| Shayn Ferriolo

`Chicken Soup’ Goes Gourmet Reading Etc. tested its new catalog locally `so that we could make mistakes on a small scale.’Publishing company HCI Communications

Budget busters

| Shayn Ferriolo

This month’s question What was your biggest budget expenditure this year? This month we called on small catalogers to put their mouths where their money

New face for hockey cataloger

| Shayn Ferriolo

What’s in a name? Plenty, according to Craig Rief. One year ago, Rief bought the Rollinsford, NH-based Boston Hockey Co.: a print catalog, a Website,

ACQUISITIONS

| Shayn Ferriolo

Spices Etc. gets Mo Hotta Jim Kelley and his son, Jimmy Kelley Jr., wanted to add some heat to their Savannah, GA-based Spices Etc. catalog business.