Shayn Ferriolo

American Girl, Holiday 1999

| Shayn Ferriolo

If you are looking for an apparel catalog with extensive copy, don’t seek out the American Girl book. For some judges, the lack of details about the merchandise

PACKAGE INSERTS

| Shayn Ferriolo

Mailers say no to e-tailer inserts Catalogers prefer to stick with the programs of their peers With the Internet offering a viable new channel for remote

Just for Kids rises again

| Shayn Ferriolo

Storybook Inc., which produces the Storybook Heirlooms catalog of special-occasion apparel for girls ages five to seven, is relaunching costumes and apparel

Tallying the Net results

| Shayn Ferriolo

Cynthia Riggs is the owner of Making It Big, a Cotati, CA-based catalog that sells plus-size natural-fiber clothing. Annual sales, $2.5 million; annual

SoBe Lizard Gear

| Shayn Ferriolo

Ultrahip South Norwalk, CT-based beverage marketer SoBe had so much demand for its promotional gear that it decided to sell SoBe-branded T-shirts and