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DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing

More creations from Wall Street Creations  Aug 01, 2000 9:30 PM By Shayn Ferriolo

For two years, finance-related gifts cataloger Wall Street Creations has been testing a collection called Autographs of Distinction. This product selection

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

Plus-size apparel market reveals a new shape  Jul 01, 2000 9:30 PM By Shayn Ferriolo

Between 1994 and 1997, the plus-size women’s apparel industry grew 20%, to $23 billion, according to the Port Washington, NY-based research firm NPD Group.

Geerlings & Wade forges ahead  Jul 01, 2000 9:30 PM By Shayn Ferriolo

Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first

The start of start-ups  Jul 01, 2000 9:30 PM By Shayn Ferriolo

This month’s questionHow did you get the idea to start your catalog, and what were your first steps?A good idea for a business can come from anywhere.

Motivating the troops  Jun 01, 2000 9:30 PM By Shayn Ferriolo

This month’s questionHow do you keep your staff motivated, especially during the off-season?Good help is always hard to find, and it can be even harder

A time to sell  May 01, 2000 9:30 PM By Shayn Ferriolo

This month’s questionGiven the rise in mergers and acquisitions, are you thinking about merging or selling your business?Naturally, selling any business

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