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Gold Winner, Syndicated/Co-op: Catalyst Communication, Cycling Guide 2002  Sep 01, 2003 9:30 PM By Shayn Ferriolo

Though the title and the logo vary by the retailers distributing this syndicated book, it’s clear from the cover that Catalyst Communication’s 2002 catalog

Magellan’s Redesigns Its Already-Thriving Website  Aug 01, 2003 9:30 PM By Shayn Ferriolo

Some marketers would have assumed that a 40% surge in online sales meant that their Website was fine the way it was. Not Magellan’s. Last year the Santa

Sony Buys Sonic Foundry  Aug 01, 2003 9:30 PM By Shayn Ferriolo

Culver City, CA-based Sony Pictures Digital (SPD) is buying Sonic Foundry, a Madison, WI-based manufacturer/marketer of software for audio and video production,

EZiba Strikes Deals with Marshall Field’s, Under the Canopy  Jul 23, 2003 9:30 PM By Shayn Ferriolo

Having recently obtained approximately $4 million in funding, along with a new credit line, North Adams, MA-based eZiba is branching out. The cataloger

Paper Update: Mills Are Quiet for Now  Jul 01, 2003 9:30 PM By Shayn Ferriolo

Because paper mills generally announce price increases two months in advance, no news is good news when it comes to paper prices. But although the mills

Magellan’s Goes for Harder Sell Online  Jun 25, 2003 9:30 PM By Shayn Ferriolo

With its newly redesigned Website, travel accessories cataloger Magellan

Live from ACC: Power Forum Packs a Punch  Jun 02, 2003 9:30 PM By Shayn Ferriolo

San Francisco–At the Annual Catalog Conference

Production Page: Trimming for Efficiency  Jun 01, 2003 9:30 PM By Shayn Ferriolo

Thinking about changing your trim size? Though some catalogers opt to try a bigger format as a way of upgrading their brand image, most contemplating

B-to-B Still Waiting for Its Turnaround  Jun 01, 2003 9:30 PM By Shayn Ferriolo

Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed

The Key to Kiosks  Jun 01, 2003 9:30 PM By Shayn Ferriolo

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So

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