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Into the Merch Mix  Nov 01, 2002 10:30 PM By Shayn Ferriolo

With the current economic climate inspiring a steady stream of layoffs and circulation cuts, there seems to be a lot more contraction than expansion in

Paper Prices Creeping Up  Oct 01, 2002 9:30 PM By Shayn Ferriolo

The days of rock-bottom paper prices may be over. In early August, most of the major paper companies, including International Paper, Stora Enso North

Pulp Fiction  Oct 01, 2002 9:30 PM By Shayn Ferriolo

For catalogers, paper selection is a delicate balancing act. You must constantly weigh your creative aspirations against cost concerns. During the past

Gold Award, Food: Harry and David, Holiday Book of Gifts 2001  Sep 01, 2002 9:30 PM By Shayn Ferriolo

Don’t look for any partridges in the pear tree on the cover of Harry and David’s Holiday Book of Gifts. The stunning photo depicts the snow-encrusted

Gold Award, Informational Services: Don Johnston, Solutions for Students with Disabilities, 2002  Sep 01, 2002 9:30 PM By Shayn Ferriolo

Even without the name Solutions for Students with Diabilities in large, bold type, the cover of this Don Johnston catalog would give recipients a good

Gold Award, Informational Services: Don Johnston, Reading and Writing Solutions for Struggling Students, 2002  Sep 01, 2002 9:30 PM By Shayn Ferriolo

Not to be confused with the actor most famous for playing a Florida vice cop, Don Johnston is a catalog provider of learning intervention resources. It’s

Gold Award, Children’s Products: Museum Tour, 2001/2002 Annual Catalog  Sep 01, 2002 9:30 PM By Shayn Ferriolo

If a picture is worth 1,000 words, the 10 images on the cover of the Museum Tour catalog say quite a mouthful. As for the words themselves in particular

Gold Award, Housewares, Linens, and Furniture: L.L. Bean Home, Casual Furnishings, Fall 2001  Sep 01, 2002 9:30 PM By Shayn Ferriolo

What more could a cover do than make a customer wish she could hop right into the photo? Persuade the reader to open the catalog and make a purchase,

Gold Award, Children’s Products: Hanna Andersson, Holiday 2001  Sep 01, 2002 9:30 PM By Shayn Ferriolo

The marketing concept of family wear, with coordinating outfits for parents and their children, is unique positioning, and the catalog is executed to

Fastenal Speeds Up Its Production Cycle  Sep 01, 2002 9:30 PM By Shayn Ferriolo

For nearly 15 years, industrial and construction supplies marketer Fastenal has manually updated its annual Big Blue catalog. But the ballooning page

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