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Five keys to mobile-ready email design  Apr 01, 2011 9:30 PM By Sherry Chiger

We all know that more people are reading their email on smartphones. But do you know how to craft your emails so that smartphone users can read and respond

Email and Social Media: Better together  Mar 01, 2011 10:30 PM By Sherry Chiger

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even

Email 2011: The Pros Prognosticate  Dec 01, 2010 10:30 PM By Sherry Chiger

JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker

Dynamic Personalization Produces Dynamic Results  Dec 01, 2010 10:30 PM By Sherry Chiger

Steiner Sports’ web analytics reports revealed a problem: conversion rates among visitors for the Boston area, recalls Alex Schmelkin, president/cofounder

Playful Approach Proves Golden for Cushman’s  Nov 23, 2010 1:16 AM By Sherry Chiger

The tagline on the front cover of Cushman

Email registration: best practice vs. common practice  Nov 01, 2010 9:30 PM By Sherry Chiger

Before you can communicate with customers and prospects via email, you have to capture their email addresses. But while you may think that the benefits

Step by Step: Ikea’s Email Registration Process  Nov 01, 2010 9:30 PM By Sherry Chiger

Furniture retailer Ikea has an email registration process that’s exemplary for its efficiency and ability to communicate the friendly, informal voice

Priority Email: Why Gmail’s New Priority Inbox Matters to You  Oct 01, 2010 9:30 PM By Sherry Chiger

When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority

Recently Modeling a Beautiful Thing for Discount Beauty Center  Oct 01, 2010 9:30 PM By Sherry Chiger

ONLINE RETAILER DISCOUNT BEAUTY CENTER already has in place a reactivation program that will no doubt help its emails receive favorable placement in inboxes,

Harry & David Catalog is More Than Pretty  Sep 16, 2010 7:00 PM By Sherry Chiger

Harry & David

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