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How to Design E-mail  Sep 01, 2010 9:30 PM By Sherry Chiger

Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for

Dos and Don’ts for E-mail Creative  Sep 01, 2010 9:30 PM By Sherry Chiger

Do consider e-mail as a unique medium.What works for print or the Web won’t necessarily work for e-mail. Elements ranging from eye-tracking patterns to

L.L. Bean Has a Gift for Winning Catalogs  Aug 26, 2010 8:13 PM By Sherry Chiger

Combine copy with a strong merchandise mix, effective product photography, and

Spanish Cuisine Scores a Win for La Tienda  Aug 12, 2010 7:20 PM By Sherry Chiger

The merchandising

MCM Awards: L.L. Bean Wins with Kids and Parents Alike  Jul 19, 2010 7:29 PM By Sherry Chiger

The judges felt that with its Back to School 2009 edition, L.L. Bean managed that feat masterfully enough to win a Silver MCM Award in the Children

MCM Awards: How Chasing Fireflies Caught a Silver  Jul 12, 2010 5:10 PM By Sherry Chiger

In its Autumn 2009 catalog, Chasing Fireflies promotes its costumes and accessories by capturing children

MCM Awards: “Fun and Functional” Earns Hanna Andersson a Gold  Jul 09, 2010 8:22 PM By Sherry Chiger

Parents want their children

Merchants Face Up to Facebook  Jul 01, 2010 9:30 PM By Sherry Chiger

Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook

Making the grade with e-mail tests  Jun 01, 2010 9:30 PM By Sherry Chiger

Many students approach tests with dread. So do many e-mail marketers. But they shouldn’t. Conducting e-mail tests may seem overwhelming: Which variables

Video Works for E-mail too  May 01, 2010 9:30 PM By Sherry Chiger

If streaming video can increase visitor engagement and conversion rates, then it stands to reason that embedding videos in e-mail should increase reader

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