Sixth Annual Electronic Marketing Survey
Web marketing has come a long way, baby. When Catalog Age conducted its first Electronic Marketing Survey, in June 1997, only 45% of respondents with
On the Up and Up
In a meeting with several muck-a-mucks at my company last month, I predicted that the economy would perk up by the third quarter of this year. They looked
DMA: ‘slim’ chance of postal reform soon
Direct Marketing Association president/CEO H. Robert Wientzen is less than sanguine about the future of the U.S. Postal Service. “Frankly I think our
Strike Up the Brand
So Lillian Vernon is about to join the pantheon of human brands that includes boxer-cum-barbecuer George Foreman and everyone’s favorite mad housewife,
Live from NEMOA: Blair “quietly proactive” about acquisitions
Cambridge, MA–During his session at the New England Mail Order Association (NEMOA) Spring Conference on March 22, Blair Corp. president/CEO John Zawacki
Live from NEMOA: treat your vendors right
Cambridge, MA–Be good to your vendors, Home Decorators Collection president Gil Kemp told attendees of the New England Mail Order Association (NEMOA)
Live from NEMOA: fictional customers, real-life revenue
Cambridge, MA–Creating fictional buyers can pave the way to genuine sales. So said Jen Cardello, director of customer experience services for Gomez at
A Tulip Is a Tulip Is a Tulip
Seems to me that the sad saga of Fingerhut could have been avoided if someone at Federated Department Stores had read Hans Brinker, or The Silver Skates.
Benchmark 2002: Lists and E-Lists
There’s no need to tell you that the industry and the economy have changed dramatically since July 1999, when we conducted the previous Catalog Age Benchmark
Foreign Affairs
While in China two years ago, I stopped at a general store/supermarket in a dusty neighborhood on the outskirts of Nanning, a characterless, charmless