It Beats Counting Sheep
As an insomniac, I spend lots of time staring up at my bedroom ceiling, pondering weighty matters. For instance: Why is it so difficult to determine the
As an insomniac, I spend lots of time staring up at my bedroom ceiling, pondering weighty matters. For instance: Why is it so difficult to determine the
In wartime, you have to be flexible. I never imagined I’d be quoting Sgt. Schultz of TV’s Hogan’s Heroes in an Editor’s Page. Then again, I never imagined
A recent New Yorker cartoon showed a woman saying to her husband, Let’s do our civic duty and see a Broadway show. Immediately following the Sept. 11
In this, the final installment of our three-part series on Catalog Age’s Consumer Shopping Survey, we look at the reasons that shoppers buy from catalogs
Chicago–“When you have a marketing role, it’s important to not just focus on marketing”: That was the theme of a presentation by Ross-Simons vice president
Chicago–The panelists at the kickoff session of the DMA Annual Conference’s Catalog Weekend opted to accentuate the positive. The Catalog Power Forum,
Chicago–As the song says, “Fairytales can come true, they can happen to you…” And for Scottsdale, AZ-based Fairytale Brownies, a promotional fairytale
Chicago–“Fifty Circulation Ideas in 50 Minutes” was the name of the session at the DMA Annual Conference’s Catalog Weekend on Saturday here–but speaker
Chicago–Anthrax in the mailstream is frightening enough, but how’s this for scary: According to an ongoing study by Scottsdale, AZ-based Database Marketing
Chicago–Patriotism was the order of the day at the opening general session of the 84th Direct Marketing Association Annual Conference here at McCormick