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Live from NCOF: Packaging Is Part of the Marketing Package  Apr 22, 2010 9:06 PM By Sherry Chiger

In direct marketing, people do judge a book by its cover

Live from NCOF: Why Good Service Is Good Marketing  Apr 22, 2010 8:50 PM By Sherry Chiger

Marketers who see no need to concern themselves with operational or customer service issues, take heed: Good marketing cannot compensate for a bad customer experience.

Live from NCOF: Bakers Labels Barcoding a Success  Apr 21, 2010 4:46 AM By Sherry Chiger

RFID may have stolen some of barcoding

Live from NCOF: Chatting About Live Chat  Apr 21, 2010 4:31 AM By Sherry Chiger

Now that texting has become as commonplace as making a phone call, live chat

BIG TIME make way for the MCM 100  Jul 01, 2007 9:30 PM By Sherry Chiger

It’s always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the

Supply Chains and Customer Service  Jun 01, 2007 9:30 PM By Sherry Chiger

Customer service and customer satisfaction are not one and the same: The former is the perception of the provider, and the latter is the perception of

Catalog Tracker: Volume Declines Continue  Jun 01, 2007 9:30 PM By Sherry Chiger

Forty percent of catalogers are considering cutting their overall circulation in response to last month’s postal rate hikes, according to an exclusive Multichannel Merchant survey

Exclusive Survey: After the Rate Case  Jun 01, 2007 9:30 PM By Sherry Chiger

Think of it as the catalogers’ equivalent of first you get mad; then you get even. When they learned, in late February, that the postal rates for Standard

Market Snapshot: It’s Not Raining Menswear Buyers  Jun 01, 2007 9:30 PM By Sherry Chiger

When Market Snapshot focused on the men’s apparel catalog market in 2005 and 2006, appeared in the headline each time. If we weren’t so reluctant to repeat

Until We Meet Again  Jun 01, 2007 9:30 PM By Sherry Chiger

“Can you show me a dream? Can you show me one that’s better than mine? Can you stand it in the cold light of day? Neither can I.”–Ronnie Lane, “Glad and Sorry”

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