Sherry Chiger

STATE of the WEB

| Sherry Chiger

Just as some households still don’t have answering machines or microwave ovens, some print catalogers have yet to add a Website. Among the respondents

BENCHMARK 2001 ON DATABASE

| Sherry Chiger

Retailers, pure-plays, and other marketers tend to view catalogers as leaders in database marketing. And at first glance, catalogers do seem to be database

In Praise of Crying Wolf

| Sherry Chiger

In Moira Cotlier’s cover story on how the European foot and mouth disease epidemic may hurt U.S. catalogers, consultant Andrea Lawson-Gray says, We’re

Notes from a Layoff-phobe

| Sherry Chiger

Some people are terrified of dogs. Others are afraid of spiders or heights or enclosed spaces. I live in fear of layoffs. Doesn’t matter whether it’s

Take a Bow

| Sherry Chiger

Are you familiar with the Zingerman’s catalog? I wasn’t, until recently. Zingerman’s is a relatively small marketer of gourmet breads, snacks, spices,

Star Search

| Sherry Chiger

In my household, the ringing of the telephone after 10 p.m. can only mean that someone is dead or dying. So when my sister called at 10:30 one evening

Star Search

| Sherry Chiger

In my household, the ringing of the telephone after 10 p.m. can only mean that someone is dead or dying. So when my sister called at 10:30 one evening