Sherry Chiger

the LUXURY of SELLING ONLINE

| Sherry Chiger

Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback – or is it?You might think diamond rings are the last product

Backroads, 1999/2000

| Sherry Chiger

If the Annual Catalog Awards were merely a “beauty contest,” Backroads would likely have walked away with a Gold Award just for its sumptiously photographed,

Jackson & Perkins, Roses 1999

| Sherry Chiger

With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures

Gall’s, 98L Fall Edition

| Sherry Chiger

As a cataloger of supplies for police officers, firefighters, and other public safety professionals, Gall’s needs to reinforce its reliability and credibility

EyeWire Studios, December 1998

| Sherry Chiger

To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but