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Gall’s, 97Z-Summer Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Gall’s doesn’t fool around. That’s clear from the cover of the marketer’s 1997 summer edition, which features a stern police officer, rifle at the ready,

Lab Safety Supply, Safety & Industrial Supplies Jan. 1998  Sep 01, 1998 9:30 PM By Sherry Chiger

According to advertisements for the spring film Godzilla, “size does count.” On that score alone, the January 1998 edition of the Lab Safety Supply catalog

Jackson & Perkins, Roses ’98  Sep 01, 1998 9:30 PM By Sherry Chiger

In 1997, after years of selling its award-winning roses directly to consumers, Jackson & Perkins launched a wholesale catalog. And as this Silver Award-winning

Hero Arts Rubber Stamp, 1998 Resource Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

One judge describes the cover as merely “sufficient.” Another judge complains that “some pages are very busy and difficult to follow. The copy is too

BRAGGING RIGHTS  Aug 01, 1998 9:30 PM By Sherry Chiger

Catalog Age’s exclusive ranking of 1997′s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth

The ABCs of database marketing  Jul 01, 1998 9:30 PM By Sherry Chiger

A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.

Your 21st-century customer  Jun 01, 1998 9:30 PM By Sherry Chiger

It’s no coincidence that specialty catalog shopping came of age in the mid-1980s, shortly after the baby boomers did. But the first of the boomers are

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