Sherry Chiger

Digging for gardening buyers

| Sherry Chiger

With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered

Green beings

| Sherry Chiger

Around the time that the trade press was following the cliffhanger-worthy passage of the postal reform bill in Congress (see our coverage on page 7),

Waiting with an open mailbox

| Sherry Chiger

Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker

Growth spurt for kids’ market

| Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Gone to the Dogs

| Sherry Chiger

In honor of the holidays, and as a break from all the M&A news (R.R. Donnelley buying Banta, infoUSA buying Rubin Response, Golden Gate buying everyone

Critical issues and trends

| Sherry Chiger

At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one