Sherry Chiger

Booking the book buyers

| Sherry Chiger

Maybe it’s due to the growing popularity of music downloads. Or maybe it’s because category killers such as Amazon.com and BN.com continue to gobble up

Merch marches on

| Sherry Chiger

Merchandising is the accidental theme of this issue. Not only do we have Heather Retzlaff’s interviews with an eclectic assortment of merchandising pros

Live from ECMOD: No Escaping Online PR

| Sherry Chiger

London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.

Live from ECMOD: Prospecting The U.K. Way

| Sherry Chiger

London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.

Big on promos, low on volume

| Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

Home, sweet home catalogs

| Sherry Chiger

As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs