Big on promos, low on volume
Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the
Footwear mailers step up on the list growth
Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all
Volume slip-sliding away
Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that
Wanamaker’s, the Wish Book, and the Web
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
Transforming the Multichannel Shopper: Heavyweights Wanted
The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between
Live from eTail 2006: Christmas in August
Philadelphia
Live from eTail 2006: Never Too Late to Innovate
Philadelphia
Same promotions, different May
May 2006 was almost a carbon copy of May 2005 as far as Catalog Tracker was concerned. This past May the service of Greenwich, CT-based list services
Top cats
Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer
Homeland Security and Database 101
Late-night talk-show hosts and the foreign press were yukking it up when the story broke last month about the Department of Homeland Security’s database