Post By Stephan Spencer

Do-it-yourself SEO  Jan 01, 2009 10:30 PM By Stephan Spencer

Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For

In Search of SEO Training  Dec 24, 2008 2:43 AM By Stephan Spencer

In times of economic uncertainty and shrinking budgets, more merchants are taking search engine optimization into their own hands by bringing SEO “in house.”

Writing Great Web Copy: Copywriting for Search Engines  Nov 01, 2008 9:30 PM By Stephan Spencer

When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web

All atwitter  Aug 01, 2008 9:30 PM By Stephan Spencer

Just when you think you’ve gotten your head around blogging, along comes this whole phenomenon and the popular service that’s fueling the trend, Twitter.

Be a converter  Jul 01, 2008 9:30 PM By Stephan Spencer

What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help

The Search is on  Apr 01, 2008 9:30 PM By Stephan Spencer

The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based

RSS made SIMPLE  Nov 01, 2005 10:30 PM By Stephan Spencer

You may have heard of RSS, a way to syndicate your content on to other people’s Websites as well as to deliver your latest, greatest offers and content

BLOGGING for DOLLARS  Jun 01, 2005 9:30 PM By Stephan Spencer

Blogging is one of the hottest trends on the Web. A blog (short for Web log) is a Web-based diary where the author can ruminate on whatever strikes his

Spam-free search  May 01, 2005 9:30 PM By Stephan Spencer

It seems that whenever one logs on, the bombardment begins unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing.

Gunning for Google  Feb 01, 2005 10:30 PM By Stephan Spencer

Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working

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