Stephan Spencer

stephan@stephanspencer.com

Do-it-yourself SEO

| Stephan Spencer

Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For

In Search of SEO Training

| Stephan Spencer

In times of economic uncertainty and shrinking budgets, more merchants are taking search engine optimization into their own hands by bringing SEO “in house.”

Be a converter

| Stephan Spencer

What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help

The Search is on

| Stephan Spencer

The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based

RSS made SIMPLE

| Stephan Spencer

You may have heard of RSS, a way to syndicate your content on to other people’s Websites as well as to deliver your latest, greatest offers and content

BLOGGING for DOLLARS

| Stephan Spencer

Blogging is one of the hottest trends on the Web. A blog (short for Web log) is a Web-based diary where the author can ruminate on whatever strikes his

Spam-free search

| Stephan Spencer

It seems that whenever one logs on, the bombardment begins unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing.

Gunning for Google

| Stephan Spencer

Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working