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Comailing and Cobinding: A Critical Consideration  Jun 12, 2006 7:02 AM By Stephen R. Lett

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.

How Many Times Should You Mail to Your Housefile?  Feb 13, 2006 8:39 PM By Stephen R. Lett

A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.

Five Ways to Maximize Your Return on Prospecting  Oct 04, 2005 1:13 AM By Stephen R. Lett

With today

Maximizing the performance of list continuations  Sep 01, 2005 9:30 PM By Stephen R. Lett

Expanding your market is a must. Therefore, it is important to test new lists. At the same time, it is cost-effective to do everything you can to maximize

Maximizing the Performance of List Continuations  Aug 08, 2005 7:33 PM By Stephen R. Lett

Expanding your market is a must. Therefore it is important to continue to test lists. At the same time, it is cost-effective to do everything you can to maximize the performance of list continuations. Here are a few tips to help you do just that:

10 tips to boost rental income  Mar 01, 2005 10:30 PM By Stephen R. Lett

For most list owners, list rental income has been on the wane during the past few years. In fact, according to some estimates, the use of outside lists

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