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How Branding Relates to Lists and Data  Mar 12, 2007 12:32 AM By Steve Tamke

Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone

Make Sure Your Holiday Sales Analysis is Complete  Jan 16, 2007 10:34 PM By Steve Tamke


What’s New in List Marketing?  Oct 09, 2006 5:35 PM By Steve Tamke

“What’s new in list marketing?” is probably the question I

How to Improve Response During Holiday 2006  Jul 10, 2006 9:44 PM By Steve Tamke

As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.

Analytics for Sales Channel Growth  Oct 17, 2005 7:22 PM By Steve Tamke

In this highly complex and ever-evolving industry, the days of simply analyzing day-to-day sales in one channel

PROFITABLE PROSPECTING  Jan 01, 2001 10:30 PM By Steve Tamke

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customersPostage is increasing!

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