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MULTICHANNEL MERCHANT » ARCHIVES FOR STEVE TROLLINGER
No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.
You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly
Even in a time of serious belt-tightening, the last thing a multichannel marketer should do is stop marketing. The catalog, the Website, the e-mail campaigns
Multichannel marketers must delicately balance producing cash flow and generating profit–two activities that are often at odds with one another. When times are tough, you have to look over your profit-and-loss statement to see where you can improve.
In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience
It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers
You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices
Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as
It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants