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The Top-10 Contact Strategy Components  Aug 01, 2009 9:30 PM By Steve Trollinger

You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing

Eight metrics to acquire and retain customers  Apr 01, 2009 9:30 PM By Steve Trollinger

Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly

Time for a good P&L scrubbing  Jan 01, 2009 10:30 PM By Steve Trollinger

Even in a time of serious belt-tightening, the last thing a multichannel marketer should do is stop marketing. The catalog, the Website, the e-mail campaigns

Fine-tune Your Fulfillment  Dec 24, 2008 1:35 AM By Steve Trollinger

Multichannel marketers must delicately balance producing cash flow and generating profit–two activities that are often at odds with one another. When times are tough, you have to look over your profit-and-loss statement to see where you can improve.

Segmenting for Catalog 2.0  Dec 01, 2008 10:30 PM By Steve Trollinger

In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience

Six actionable metrics and numbers  Oct 01, 2008 9:30 PM By Steve Trollinger

It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers

Three tips for tight times  Jun 01, 2008 9:30 PM By Steve Trollinger

You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices

Building retention with knowledge  Mar 01, 2008 10:30 PM By Steve Trollinger

Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as

Cracking the Multichannel Code: Analysis Across Channels  Jun 01, 2007 9:30 PM By Steve Trollinger

It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants

Cracking the Multichannel Code: Building an Integrated Marketing Plan  May 01, 2007 9:30 PM By Steve Trollinger

Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts

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