Post By Steve Trollinger

Cracking the Multichannel Code: Building an Integrated Marketing Plan  May 01, 2007 9:30 PM By Steve Trollinger

Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts

Integrating the marketing plan  Jan 01, 2007 10:30 PM By Steve Trollinger

Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that

Free (Yes, Free!) Tools for BETTER SEO  Nov 01, 2006 10:30 PM By Steve Trollinger

In today’s online world, your Website doesn’t mean anything to anyone unless it can be found by your customers. Optimizing your site so it appears high

Better decisions through Integrated Tracking  Mar 01, 2006 10:30 PM By Steve Trollinger

Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Seven steps to grow your house file  Jan 01, 2005 10:30 PM By Steve Trollinger

When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few

Constructing a Marketing Tool Kit  Aug 01, 2004 9:30 PM By Steve Trollinger

By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more

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