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Two Steps to Leverage the Power of Twitter  Jun 16, 2012 1:43 AM By Susan Hanshaw

Most merchants on Twitter are using the channel like a public email platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point

How to Use Twitter as a Reactivation Strategy  Oct 01, 2011 1:35 AM By Susan Hanshaw

Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won

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