Should marketers implement popups in an attempt to maximize conversions? Or abandon them altogether in the name of a higher Google search ranking and better customer experience? Many see this as an either-or decision, but there’s a middle ground. There are several tactics for running onsite marketing engagement campaigns that shoppers will find useful; here are a few.
September is anything but relaxing for consumer ecommerce marketers. Not only are they tasked with wrapping up back-to-school initiatives and planning for Black Friday and beyond, but in the shorter-term they must also create persuasive campaigns that rise above the noise and actually drives sales for the spookiest holiday of the year: Halloween. Here are 5 tips to increase those Halloween conversion rates.