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Basic b-to-b segmentation  Sep 01, 2009 9:30 PM By Terry Flynn

Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select

Work with and around voicemail  Jun 01, 2009 9:30 PM By Terry Flynn

We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing

Tips for b-to-b lead acquisition  Mar 01, 2009 10:30 PM By Terry Flynn

Acquiring and managing b-to-b customer leads

Make it through the mailroom  Jan 01, 2009 10:30 PM By Terry Flynn

When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck

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