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Why you should measure incremental customer performance  Nov 01, 2009 10:30 PM By Tim Hoerrner

Testing is at the heart of direct marketing multichannel merchants test e-mail subject lines, catalog cover versions, Website landing pages and search

Why You Should Measure Incremental Customer Performance  Jul 29, 2009 10:05 PM By Tim Hoerrner

Looking only at results directly linked to a marketing effort can distort the understanding of a program

The hidden marketing tool: The nameflow model  May 01, 2009 9:30 PM By Tim Hoerrner

We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog

The Hidden Marketing Tool: The Nameflow Model  Mar 03, 2009 12:54 AM By Tim Hoerrner

By understanding customer activity, we can develop a better understanding of where we are and where we

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