MULTICHANNEL MERCHANT » ARCHIVES FOR TODD PARSONS
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.
Posted 2 days ago
by Curt Barry
Posted 6 days ago