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Make Your Blog a Branding and an Acquisition Tool  Oct 28, 2008 12:50 AM By Tom Blake

Customer acquisition through traditional direct marketing offers can be difficult when you’re a niche merchant with a narrowly defined product category. Blogging is one way to build a relationship with prospective customers

Enough Intuition: Base Your Channel Strategy on Analysis  Feb 26, 2008 2:21 AM By Tom Blake

It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn

Your Secret Weapon: A Horizontal Mailing Test  Oct 08, 2007 11:08 PM By Tom Blake

How often should you mail?
You can find the right frequency by doing a horizontal mailing test.

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