MULTICHANNEL MERCHANT » ARCHIVES FOR TOM BLAKE
Customer acquisition through traditional direct marketing offers can be difficult when you’re a niche merchant with a narrowly defined product category. Blogging is one way to build a relationship with prospective customers
It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn
How often should you mail?
You can find the right frequency by doing a horizontal mailing test.