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Twelve Tips for Successful Tweeting  Jun 24, 2010 2:18 AM By Tom Funk

Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.

Five Last-Minute Must-Dos for Holiday Web Sales  Nov 25, 2009 1:09 AM By Tom Funk


Add-to-Cart Buttons: Bigger is Better  Jul 13, 2009 9:27 PM By Tom Funk

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

Best Practices for Abandoned Cart E-mails  Apr 21, 2009 3:06 AM By Tom Funk

Half of all shopping carts are abandoned, and that

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