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Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
One of the first steps in a contribution analysis is to combine information from your profit and loss statement with the end-of-season key code report you run from your mail order processing system. The number you need to derive from your P&L is what is commonly called the contribution margin (contribution to overhead or fixed operating expenses and profit).
by Jamin Dick
Posted 3 days ago
by Curt Barry
Posted 1 week ago