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A total of $12.7 billion was spent via mobile commerce in November and December 2015, up a staggering 59% vs. the 2014 holiday season.
The Ali Chinese New Year Shopping Festival will have a different look and feel to Alibaba’s hugely popular 11.11 Global Shopping Festival. The Festival aims to capture the spirit of Chinese New Year among households across China, while also supporting communities throughout the country.
In these days of fast shipping, customers expect their order to arrive on their front doorstep in a plain brown box with some bubble wrap and a receipt. But by creating a tremendous unboxing experience for the customer, some ecommerce merchants are creating a “wow” factor, which in turn leads to increased customer loyalty.
Maybe the year of mobile commerce FINALLY arrived. Retailers said sales from smartphones grew 53% year-over-year, according to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research, and Bizrate Insights. But there’s a catch: despite increased investments in mobile technology, more ecommerce retailers said they are struggling to find growth.
If Macy’s, Inc. was hoping for a modern-day Miracle on 34th St. the holiday season, it didn’t get one. The department store retailer had a bad holiday season, and will slash thousands of corporate and store-level jobs… and close a contact center.
Ken Burke and Ed Stevens, the respective founders and CEOs of MarketLive and Shopatron, are remaining with the newly-merged company for the time being, according to the company, which will announce its new name and a new acquisition on Jan. 14.
From a heavy direct-to-customer reliance on catalogs, to the second-coming of ecommerce, to multichannel, to the “Year of Mobile Commerce,” to our current state of omnichannel, so much has changed in my 10 years with Multichannel Merchant.
With the year about to come to an end, here’s a look at the Top 10 stories that shaped direct-to-customer retail in 2015.
According to a press release Amazon issued Dec. 14, Amazon.in became the most visited ecommerce site in India in October 2015, which includes the busy Diwali shopping season. Is Amazon really number-one in India, or is Jeff Bezos and company not giving investors and merchants a full picture of the Indian ecommerce landscape?
With the goal of bringing the best Japanese products to Chinese consumers, Rakuten launched a beta version of a new online marketplace on JD Worldwide this month. Plans are underway to expand the merchandise range over time, with an initial focus on categories such as cosmetics, snacks and health food products.