Tim Parry

[email protected] / ParryMCM

Custom Content and SEO Boost Sam Ash’s Traffic and Sales

| Tim Parry

An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What’s more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce.

Why It’s The End for Borders

| Tim Parry

Robert Passikoff, president of loyalty marketing firm Brand Keys, says Borders dug its own grave. For example, instead of adding e-readers, Borders’ inventory went from just books to also include mugs, candles and stationery.

Borders Accepts Stalking Horse Deal From Direct Brands

| Tim Parry

Bankrupt books and music merchant Borders Group has accepted a stalking horse bid from direct music and books seller Direct Brands worth more than $435 million. Direct Brands, a portfolio company of Najafi Companies, owns direct sellers Book-of-the-Month Club, Doubleday Book Clubs and Columbia House.

Apple’s Johnson Will Have Work to Do at J. C. Penney

| Tim Parry

Since Johnson has been in charge for the trendy, fast-growing Apple Store chain, articles like this one from The Associated Press have speculated that J.C. Penney will go from square to hip. But even with J.C. Penney making moves to modify its image, can Johnson make the merchant’s customer experience more like Apple Store’s?

Survey: Daily Deal Sites Can Help Build New Business

| Tim Parry

Daily deal sites from Groupon to LivingSocial to Gilt are part of a major etailing trend. Consumers make their way to flash sales sites with hopes of finding major markdowns on items they either need, or pull the trigger because they’re getting a bargain. But does partnering with these daily deal sites make sense for merchants? According to a recent survey by ForeSee Results, it does, but it doesn’t help with customer loyalty.

Upgrade to HTML5 to Bridge Online, Mobile and Retail

| Tim Parry

Customers are no longer just finding your Website on browsers line Internet Explorer, FireFox and Safari. They are coming in through smartphones and portable tablet computers, and your site may not be compatible with those devices. That’s why you may want to consider a redesign on an HTML5-based platform.

How RadioShack Connects With Foursquare Users

| Tim Parry

Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall.

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