Merchants Prevail In Swipe Fee Reform Vote

| Tim Parry

An amendment pushed by Sen. Jon Tester (D-MT) that would have delayed implementation of swipe fee reform for two years did not get enough votes in Senate yesterday to break a filibuster. The amendment picked up 54 votes for and 45 against, but needed 60 yes votes to go into effect.

How to Use Facebook as a Prospecting Tool

| Tim Parry

Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.

Facebook and Google Getting In On Daily Deals

| Tim Parry

When it comes to Daily Deal sites, the question used to be, When will Facebook and Google be major players? Well, it seems the social network and search engine giant are more than ready to play in that space.

High Gas Prices May Boost Ecommerce Growth

| Tim Parry

The sharp rise in gas prices may put a hold on overall economic growth, and that’s bad news for spending on entertainment, home improvement and travel, according to Discover Financial Service’s U.S. Spending Monitor. But based on historical results, ecommerce should see a lift.

Why Catalogers Should Try QR Codes

| Tim Parry

Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.