Post By Tim Parry

Live from NEMOA: Ensure That Your Website Drives Smoothly  Mar 24, 2007 1:16 AM By Tim Parry

Cambridge, MA

Live from NEMOA: Resilient Catalogers Will Survive  Mar 23, 2007 6:29 PM By Tim Parry

Cambridge, MA

Live from NEMOA: Washington Still Needs to Understand Rate Increase Impact  Mar 23, 2007 6:07 PM By Tim Parry

Cambridge, MA–Even if the catalog industry cannot avoid the U.S. Postal Service’s rate increase, which could be as high as 40% for some catalogers come May 14, New England Mail Order Association members said the industry cannot afford to take its foot off the gas pedal

Live from NEMOA: Talk of Postal Hikes Kicks Off Conference  Mar 22, 2007 3:58 AM By Tim Parry

Cambridge, MA–The New England Mail Order Association (NEMOA) spring conference is usually a relaxed, happy event. This year, though, the conference opened on a serious tone, as attendees discussed ways to mitigate the postal rate hikes

Wilhelm: Compliance Will Fend Off Regulation  Mar 19, 2007 8:27 PM By Tim Parry

It’s the same message the Direct Marketing Association has often delivered to its List and Database Council membership, but one Markus Wilhelm says bears repeating.
If mailers do not comply with the DMA’s mailing guidelines, the industry will face further regulation.

Amazon Thinking Outside The Box With Inserts  Mar 19, 2007 8:21 PM By Tim Parry

Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.

New Madison Place Catalog Likely to Fold  Mar 12, 2007 4:44 PM By Tim Parry

Plow & Hearth will likely phase out its recently launched Madison Place spin-off title by the end of parent company 1-800-Flowers.com

Credit Card Statement Stuffers: Potentially In Danger?  Mar 12, 2007 12:47 AM By Tim Parry

With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?

Brookstone Merges Catalogs  Mar 10, 2007 2:20 AM By Tim Parry

In advance of the pending postal rate increase, Merrimack, NH-based gifts and gadgets cataloger/retailer Brookstone has merged its Hard-to-Find Tools and Brookstone catalogs into one book

PetSmart Exiting Equine Biz  Mar 06, 2007 7:57 PM By Tim Parry

Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business.

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