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The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
When it comes to social networking, Eastwood may have a head start.
What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.’s
People and businesses are still purchasing pencils to push, but the overall office supplies segment of the catalog market shrank during the past two years.
After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service
by Curt Barry
Posted 2 days ago
by Tommy Kelly
Posted 3 days ago