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Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won
Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity
Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about
Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David
Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data
New catalog designed to promote Jockey as a lifestyle brand.
Most of us know that Frederick