MCM Growing Global



Post By Tim Parry

Harry & David Finds Gold In Its Own Mailing List  Jun 10, 2008 1:18 AM By Tim Parry

Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David

Why Co-op Names Need Purchase Data  Jun 10, 2008 1:16 AM By Tim Parry

Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data

Jockey Bares New Apparel Catalog  Jun 06, 2008 11:22 PM By Tim Parry

New catalog designed to promote Jockey as a lifestyle brand.

Frederick’s: Personas Can Help Lift House File Response Rates  Jun 03, 2008 2:00 AM By Tim Parry

Most of us know that Frederick

Not so many March mailings  Jun 01, 2008 9:30 PM By Tim Parry

The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog

Godiva goes mobile  Jun 01, 2008 9:30 PM By Tim Parry

Godiva Chocolatier has a new flavor: BlackBerry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users

Bloomingdale’s to bag By Mail books  Jun 01, 2008 9:30 PM By Tim Parry

Say goodbye to the Bloomingdale’s By Mail catalog. The apparel cataloger/retailer merchant plans to phase out the title by early 2009. It will instead

L-Com Launched Hyperlink Technologies Catalog  May 30, 2008 6:48 PM By Tim Parry

A year after business-to-business merchant L-Com Connectivity Products bought Hyperlink Technologies, it’s launched a catalog for the wireless connectivity equipment seller.

Why Matchback Allocation Can be More Miss Than Hit  May 28, 2008 2:02 AM By Tim Parry

A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM

Add-a-Name Works for Brookstone  May 28, 2008 1:59 AM By Tim Parry

If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting

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