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MULTICHANNEL MERCHANT » ARCHIVES FOR
After 17 years of flying the friendly skies, SkyMall is hitting the road. The co-op cataloger, whose print book is distributed via airplane seat pockets,
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
It’s a relatively small change, but it signifies the growing strength of the company’s brand: Victorian Trading Co. has renamed its Victoria Greetings
Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch.
With the impact of user-generated content such as blogs and YouTube at consumers’ fingertips, the future of direct mail is still The Direct Marketing Association’s biggest concern.
Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
SkyMall, the co-op catalog distributed via airplane seat pockets, will mail its first in-home catalog next week to about 500,000 homes
New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business. It is also removing the State Line Tack departments