Post By Tim Parry

Victoria’s Secret’s New Spanish Site Gets Lost in Translation  Feb 01, 2009 10:30 PM By Tim Parry

Victoria’s Secret This Past Fall Quietly Launched a Spanish-language mirror site. The lingerie merchant hopes the new site will better serve its Spanish-speaking

Marketing to giftees  Feb 01, 2009 10:30 PM By Tim Parry

The holiday season is over (thank heaven). It’s time to barrage gift recipients with catalogs and e-mail messages, right? Not so fast. You may be trying

Study: Struggling Economy Prolonged Online Shopping Season  Jan 27, 2009 9:45 PM By Tim Parry

Online retail buying trends show consumers began shopping much earlier for the holidays in 2008 than in previous years, according to a new study by digital marketing service provider OneupWeb

Catalog Tracker: Mailing Volume Decreased in December  Jan 27, 2009 2:11 AM By Tim Parry

Merchants may have been desperate for last-minute holiday sales this year, but catalog mailing volume took a December dip. Still, those mailing catalogs did try to drive sales with incentives

ACMA Members Say, Send It in a Letter  Jan 17, 2009 3:54 AM By Tim Parry

Members of the American Catalog Mailers Association have launched a letter-writing campaign that they hope will convince the U.S. Postal Service to roll back catalog postage to its pre-2007 rates. Read on, and download your own letter template.

Circuit City to Liquidate  Jan 17, 2009 3:39 AM By Tim Parry

Beleaguered big box and online electronics retailer Circuit City, which filed for Chapter 11 bankruptcy in November, on Friday said it will liquidate its assets.

Live From NRF: Retail Putting Trust in Obama’s Hands  Jan 14, 2009 3:44 AM By Tim Parry

New York-The Barrack Obama administration is not in the White House for another week, but the retail sector is already putting its trust in the president-elect

Live From NRF: It’s All About the Customer Experience in 2009  Jan 14, 2009 3:36 AM By Tim Parry

New York–Want to keep your customers during tough economic times? Try to win them over with a great customer experience

E-mail Not Reaching Your Target? Try a Shorter Subject Line  Jan 12, 2009 9:23 PM By Tim Parry

When it comes to e-mail subject lines, shorter is sweeter to the consumer

ComScore Says Holiday E-Commerce Down 3%  Dec 31, 2008 11:27 PM By Tim Parry

Although online spending reached $25.5 billion this holiday season, it was down 3% compared to the same shopping days in 2007, according to data compiled by online purchasing behavior monitoring company comScore. This marks the first time comScore has seen negative growth rates for the holiday season since it began tracking e-commerce in 2001

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