Post By Tim Parry

Victorian Trading Exchanges Name of B-to-B Unit  May 01, 2007 9:30 PM By Tim Parry

It’s a relatively small change, but it signifies the growing strength of the company’s brand: Victorian Trading Co. has renamed its Victoria Greetings

Epicenter Collection Will Finally See Some Action  Apr 28, 2007 3:04 AM By Tim Parry

Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch.

Live From The Direct Media Co-op: DMA Fears Do-Not-Mail Legislation  Apr 26, 2007 2:57 AM By Tim Parry

With the impact of user-generated content such as blogs and YouTube at consumers’ fingertips, the future of direct mail is still The Direct Marketing Association’s biggest concern.

Should Catalogers Prospect Direct-to-door?  Apr 23, 2007 8:37 PM By Tim Parry

Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution

Patagonia Launches Blog  Apr 16, 2007 6:33 PM By Tim Parry

Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,

SkyMall Launches In-Home Catalog  Apr 12, 2007 3:17 AM By Tim Parry

SkyMall, the co-op catalog distributed via airplane seat pockets, will mail its first in-home catalog next week to about 500,000 homes

New Life Launches Lotus Touch Spin-off  Apr 12, 2007 1:18 AM By Tim Parry

New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.

PetSmart Exiting Equine Business  Apr 01, 2007 9:30 PM By Tim Parry

Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business. It is also removing the State Line Tack departments

List and Data Strategies: Analytic Tools Meet Web 2.0  Apr 01, 2007 9:30 PM By Tim Parry

The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics

Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database  Mar 26, 2007 10:50 PM By Tim Parry

Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.

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