MCM Growing Global



Post By Tim Parry

Live From Direct Media Co-op: Seeking Spenders? Look Overseas  May 01, 2008 7:32 PM By Tim Parry

“The U.S. Consumer is broke, and it’s going to take some time for them to start spending again,” said Kevin Aronin during his keynote Wednesday at Direct Media’s Client Conference and Co-op.

Pass on the E-Mail List Rentals  Apr 28, 2008 10:58 PM By Tim Parry


Charming Shoppes May Dump Noncore Titles  Apr 28, 2008 9:33 PM By Tim Parry

Charming Shoppes said Friday that it is considering selling off its noncore catalogs to focus on its Lane Bryant, Catherines, and Fashion Bug brands.

More Layoffs on the Horizon for Direct Marketers  Apr 16, 2008 9:38 PM By Tim Parry

Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates Executive Search employment survey.

Levin Resigns, Wants to Buy Sharper Image  Apr 10, 2008 7:44 PM By Tim Parry

Jerry Levin resigned today as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring some or all of the troubled high-tech gifts and gadgets merchant’s assets.

Horny Toad Says Catalog Launch is a Success  Apr 10, 2008 12:00 AM By Tim Parry

When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.

Lillian Vernon’s Operations Center to Remain Open  Apr 08, 2008 3:04 AM By Tim Parry

Current USA said its deal to buy troubled gifts merchant Lillian Vernon will close Thursday, and that it will keep the Virginia Beach, VA-based company’s operations center open.

Can a Blog Really Increase Leads?  Apr 08, 2008 12:32 AM By Tim Parry

Can you grow your list by paying people to blog about your product? Self-proclaimed expert Reed Floren says you can. Read why Tim Parry thinks he

How This Newsletter Helped Me Discover My True Athletic Identity  Apr 08, 2008 12:28 AM By Tim Parry

Tim Parry thought he was headed for football superstardom.
But he found out that he was just another name on a list

Sears Eyes Teen Girls with Prom Site  Apr 02, 2008 1:40 AM By Tim Parry

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”

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