Post By Tim Parry

April mailings inch up  Jul 01, 2007 9:30 PM By Tim Parry

April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,

Crutchfield Mails Canadian Catalog  Jun 29, 2007 2:32 AM By Tim Parry

After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.

Sundance Steps Into Store Channel  Jun 28, 2007 3:11 AM By Tim Parry

Sundance Catalog Co. is expanding into retail.

When A “10″ Isn’t Perfect  Jun 25, 2007 9:18 PM By Tim Parry

In scoring model files and ranking potential prospects on a scale of 1 to 10, sometimes 9 is better than 10. Maria Marsala Herlihy, senior vice president of strategic consulting and analytics for direct marketing firm KnowledgeBase Marketing, says you need to think like a computer programmer when assigning values.

In Praise of Postcard Prospecting  Jun 18, 2007 9:18 PM By Tim Parry

Catalogers naturally prefer to mail catalogs to prospects to give a potential customer a full scope of what it has to offer, and a sense of urgency to place an order.

But mailing post cards to prospects can be as effective, says Joy Gendusa

Bass Pro Shops Debuts Women’s Apparel Title  Jun 01, 2007 9:30 PM By Tim Parry

Bass Pro Shops isn’t just about rugged outdoorsmen, and it wants women to know that. So in March the cataloger/retailer of outdoor gear launched the 80-page Bass Pro Shops Collections, its first book to target women.

Pets United Buys State Line Tack  Jun 01, 2007 9:30 PM By Tim Parry

PetSmart in April sold its State Line Tack equine assets to Pets United, a privately held multichannel merchant of pet and equine products. The sale includes the State Line Tack catalog, inventory, and customer lists.

Revisiting Direct-to-Door Catalog Delivery  Jun 01, 2007 9:30 PM By Tim Parry

The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.

M&S Fine Foods Buys Impromptu Gourmet  Jun 01, 2007 9:30 PM By Tim Parry

With its acquisition of the Impromptu Gourmet catalog, M&S Fine Foods isn’t merely adding another title to its holdings. M&S is hoping to use the brand to build a chain of Impromptu Gourmet stores.

List and Data Strategies: Spring-Clean Those House Files!  Jun 01, 2007 9:30 PM By Tim Parry

Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.

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