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Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct
Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer But the multichannel general merchant
Red Envelope warned in February that it had only enough money to operate the business through June. But at press time it was looking like the gifts cataloger
Jerry Levin resigned March 10 as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring
“The U.S. Consumer is broke, and it’s going to take some time for them to start spending again,” said Kevin Aronin during his keynote Wednesday at Direct Media’s Client Conference and Co-op.
Charming Shoppes said Friday that it is considering selling off its noncore catalogs to focus on its Lane Bryant, Catherines, and Fashion Bug brands.
Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates Executive Search employment survey.