MULTICHANNEL MERCHANT » ARCHIVES FOR
Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward
Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services
Then: In May 2002, Parsippany, NJ-based Nabisco, a division of Kraft Foods, launched a print catalog to accompany its NabiscoGifts.com e-commerce site.
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.
The National Retail Federation (NRF) is expecting total holiday retail sales to grow 5.0% this year over last year, to $457.4 billion. That
Marissa Schineller, vice president of list management for Orlando, FL-based list firm Teramedia, died unexpectedly on Saturday.
New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Cataloger/retailer Golfsmith Golf & Tennis has launched its first-ever tennis catalog, Center Court, and plans to have it hit homes this week, just prior to the start of the U.S. Open.
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn