Post By Tim Parry

Live from ACCM: Greco Responds to Cataloger Groups  May 23, 2007 8:30 AM By Tim Parry

Boston–Direct Marketing Association president/CEO John A. Greco Jr. wants to make it clear that he is not opposed to separate organizations popping up to help the catalog industry.

Live from ACCM: What Would L.L. Bean Have Done?  May 23, 2007 8:23 AM By Tim Parry

Boston–During his Tuesday morning keynote address, L.L. Bean chairman and former president Leon Gorman recalled his grandfather

Live from ACCM: Analyzing the Web Analytics Intensive  May 22, 2007 7:10 PM By Tim Parry

Boston–Though Web analytics is nothing new, it

M&S Fine Foods Buys Impromptu Gourmet  May 14, 2007 5:58 PM By Tim Parry

With its acquisition of the Impromptu Gourmet catalog, M&S Fine Foods isn

Bass Pro Shops Launches Women’s Apparel Spin-off  May 09, 2007 12:16 AM By Tim Parry

Bass Pro Shops is not just about rugged outdoorsmen, and it wants women to know that.

Pets United Acquires State Line Tack  May 02, 2007 2:13 AM By Tim Parry

PetSmart sold its State Line Tack equine assets to Pets United, a privately held holding company for a multichannel merchant of pet and equine products.

SkyMall Hits the Ground with New Edition  May 01, 2007 9:30 PM By Tim Parry

After 17 years of flying the friendly skies, SkyMall is hitting the road. The co-op cataloger, whose print book is distributed via airplane seat pockets,

List and Data Strategies: Using Co-ops to Optimize Rented Lists  May 01, 2007 9:30 PM By Tim Parry

Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.

But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.

Victorian Trading Exchanges Name of B-to-B Unit  May 01, 2007 9:30 PM By Tim Parry

It’s a relatively small change, but it signifies the growing strength of the company’s brand: Victorian Trading Co. has renamed its Victoria Greetings

Epicenter Collection Will Finally See Some Action  Apr 28, 2007 3:04 AM By Tim Parry

Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch.

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