Post By Tim Parry

Pure Play Sees Value of Direct Mail  Jan 26, 2010 3:12 AM By Tim Parry has been an online seller of action sports equipment since president Jim Bartlett founded the company in November 2005. But if the ROI on its two holiday season postcard mailing campaigns are as good as he thinks, Bartlett says he may go multichannel.

Greco Out at DMA  Jan 20, 2010 4:51 AM By Tim Parry

The Direct Marketing Association announced today that they will begin a search for a new president/CEO to replace John A. Greco, Jr., who has resigned his role effective today. The DMA did not give a reason for Greco’s resignation.

Burpee Gets a Boost from New Year’s Resolution Garden  Jan 15, 2010 10:30 PM By Tim Parry

Seed merchant saw a 5% spike in sales between Christmas and New Year’s with an e-mail and public relations campaign.

Retail Sales Show Mixed Results for 2009  Jan 14, 2010 11:46 PM By Tim Parry

Did 2009 end on a high note for retailers? It depends on who you ask. The National Retail Federation and U.S. Census Bureau said December sales improved year-over-year, but their estimates differed.

Live From NRF: Bing Building Better Maps  Jan 14, 2010 10:21 PM By Tim Parry

Tim Henderson, a business development manager for Microsoft, said his company has made strides with its map features that he hopes will make Bing Maps a choice of multichannel retailers.

Live from NRF: 2009 Online Sales Grew 18%  Jan 14, 2010 10:18 PM By Tim Parry

Online sales reported to Forrester grew 11% in the first quarter of 2009, 12% in the second, 16% in the third and 26% in the fourth.

Live from NRF: Consumers Want Cross-Channel Synergy  Jan 13, 2010 12:10 AM By Tim Parry

As a merchant, you may consider yourself to be multichannel. But the customer views your bricks-and-mortar stores and Website as one entity, according to a survey shown Monday at the National Retail Federation’s Annual Convention and Expo.

ComScore Says E-Commerce Sales Rose 5% This Holiday  Dec 31, 2009 9:56 PM By Tim Parry

Online purchasing behavior monitoring company comScore said that e-commerce spending from Nov. 1 through Christmas Eve was about $27 million, an increase of 5% over last year.

Gander Mountain Announces Plans to Delist  Dec 31, 2009 9:44 PM By Tim Parry

Multichannel outdoor gear and apparel merchant Gander Mountain took another step in its intent to go private on Dec. 29 when it announced plans to withdraw its shares of common stock from listing on the Nasdaq Global Market. to Drop Partnership With Affinion  Dec 30, 2009 1:14 AM By Tim Parry

Multititle mailer said on Dec. 23 that that it will not renew its contract for third-party administration of its membership program with affinity marketing firm Affinion, and will eliminate data-passing of credit card information.

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