Post By Tim Parry

Amazon Thinking Outside The Box With Inserts  Mar 19, 2007 8:21 PM By Tim Parry says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.

New Madison Place Catalog Likely to Fold  Mar 12, 2007 4:44 PM By Tim Parry

Plow & Hearth will likely phase out its recently launched Madison Place spin-off title by the end of parent company

Credit Card Statement Stuffers: Potentially In Danger?  Mar 12, 2007 12:47 AM By Tim Parry

With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?

Brookstone Merges Catalogs  Mar 10, 2007 2:20 AM By Tim Parry

In advance of the pending postal rate increase, Merrimack, NH-based gifts and gadgets cataloger/retailer Brookstone has merged its Hard-to-Find Tools and Brookstone catalogs into one book

PetSmart Exiting Equine Biz  Mar 06, 2007 7:57 PM By Tim Parry

Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business.

Home Decorators Gets Store-Within-a-Store  Mar 01, 2007 10:30 PM By Tim Parry

Atlanta-based Home Depot is testing a store-within-a-store concept with its Home Decorators Collection catalog. Spokesperson Jen Neimi says the test concept

Homing In on a Soft Market  Mar 01, 2007 10:30 PM By Tim Parry

Multichannel merchants of home furnishings have been struggling of late. One-time powerhouse Pottery Barn suffered a year-over-year decline in sales for

Keeping Store Staff  Mar 01, 2007 10:30 PM By Tim Parry

In an industry infamous for high turnover rates and seasonal staffing, retailers continually face the challenge of hiring and retaining store employees.

List and Data Strategies: Tips for Capturing More Data  Mar 01, 2007 10:30 PM By Tim Parry

The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.

Build and Nurture Your Opt-in House Prospect List  Feb 26, 2007 9:48 PM By Tim Parry

Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.

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