Post By Tim Parry

Digital prospecting takes hold  Mar 01, 2010 10:30 PM By Tim Parry

It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National


Oriental Trading Co. has Entered into an Endorsement Agreement with former U.S. figure skating champion Nancy Kerrigan for 2010. Kerrigan is the multichannel

DMA Taps Bob Allen as Interim CEO  Mar 01, 2010 10:30 PM By Tim Parry

Maybe the Direct Marketing Association Really does Aim to cater more to its catalog members. The DMA on Feb. 4 appointed Bob Allen, former president/CEO

Mobile Commerce is Here… For Real  Feb 23, 2010 11:32 PM By Tim Parry

Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make an impact on their businesses.

Live From IRWD: How E-tailing Group 100 Merchants Evolved in 2009  Feb 18, 2010 11:30 PM By Tim Parry

What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando.

Live From IRWD: Video Helps Convert Customers  Feb 18, 2010 9:22 PM By Tim Parry

Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.

Live from IRWD: Best Buy Finds Its Way Back to SEO  Feb 17, 2010 11:32 PM By Tim Parry

Electronics retailer Best Buy put a lot of bells and whistles into its Website in an effort to provide what it considered the ultimate customer experience.

Q&A With Eugene Raitt: Times Change, And So Will DMA  Feb 02, 2010 10:48 PM By Tim Parry

New DMA chairman Eugene R. Raitt pledged increased transparency on issues such as membership numbers, financials and event attendance figures at the Oct. 18 board meeting. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what’s going on with the search for a new president/CEO, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.

Macy’s Looking for the Sweetest Tweet  Feb 02, 2010 9:56 PM By Tim Parry

Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one

Cleaning up b-to-b files  Feb 01, 2010 10:30 PM By Tim Parry

Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if

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