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You should have a different prospect catalog that is different from the one you send to your customers
White Plains, NY
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.
How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.
Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.
April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,
After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.
Sundance Catalog Co. is expanding into retail.
In scoring model files and ranking potential prospects on a scale of 1 to 10, sometimes 9 is better than 10. Maria Marsala Herlihy, senior vice president of strategic consulting and analytics for direct marketing firm KnowledgeBase Marketing, says you need to think like a computer programmer when assigning values.
by Niko Lutkins
Posted 1 day ago
by Liat Fuchs
Posted 2 days ago