Post By Tim Parry

Holiday Circulation Numbers On the Rise  Oct 02, 2006 7:28 PM By Tim Parry

‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.

The Ella Starr catalog is born  Oct 01, 2006 9:30 PM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic

Shiny New Penney  Oct 01, 2006 9:30 PM By Tim Parry

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward

Building a targeted e-mail list  Oct 01, 2006 9:30 PM By Tim Parry

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services

WHERE ARE THEY NOW?  Oct 01, 2006 9:30 PM By Tim Parry

Then: In May 2002, Parsippany, NJ-based Nabisco, a division of Kraft Foods, launched a print catalog to accompany its NabiscoGifts.com e-commerce site.

Insert Media: Potentially Rewarding but “Not for the Faint of Heart”  Sep 25, 2006 6:38 PM By Tim Parry

Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.

NRF Forecasting Slower Growth for Holiday 2006  Sep 21, 2006 12:48 AM By Tim Parry

The National Retail Federation (NRF) is expecting total holiday retail sales to grow 5.0% this year over last year, to $457.4 billion. That

Teramedia VP Schineller Dies  Sep 18, 2006 8:32 PM By Tim Parry

Marissa Schineller, vice president of list management for Orlando, FL-based list firm Teramedia, died unexpectedly on Saturday.

Essence by Mail Lives On in Ella Starr  Sep 07, 2006 1:55 AM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general

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