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For many direct merchants, recording phantom demand can be as elusive as capturing an actual ghost. Advancements in contact center and Website technology
No, it doesn
Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line
Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.
A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm.
Jewelry cataloger/retailer Ross-Simons has launched a Website that it hopes will be a direct challenge to online diamond sellers Blue Nile and Diamonds.com.
InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.
Then: Terry SportSkorts debuted as a test spin-off of the Terry Precision Cycling catalog in January 2001. About 105,000 copies of the 24-page book mailed.
Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers
The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.