MULTICHANNEL MERCHANT » ARCHIVES FOR
New York–You’re interested in a comforter on IKEA’s e-commerce Website, but you’re not sure what the furniture and home goods merchant
Still on the fence when it comes to live chat? Maybe the results of this survey conducted by e-commerce technology provider Bold Software will make you change your mind
The general merchandise catalog market lost about 200,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National
Oriental Trading Co. has Entered into an Endorsement Agreement with former U.S. figure skating champion Nancy Kerrigan for 2010. Kerrigan is the multichannel
Maybe the Direct Marketing Association Really does Aim to cater more to its catalog members. The DMA on Feb. 4 appointed Bob Allen, former president/CEO
Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make an impact on their businesses.
What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando.
Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.