Post By Tim Parry

Live From SES NY: Marketers Claim Social Media Doesn’t Cost a Dime  Mar 25, 2010 10:00 PM By Tim Parry

New York

Live from SES NY: Merchants Need to Bring Ratings and Reviews Home  Mar 25, 2010 2:21 AM By Tim Parry

New York–You’re interested in a comforter on IKEA’s e-commerce Website, but you’re not sure what the furniture and home goods merchant

Survey: Live Chat Helps Convert Customers  Mar 23, 2010 8:08 PM By Tim Parry

Still on the fence when it comes to live chat? Maybe the results of this survey conducted by e-commerce technology provider Bold Software will make you change your mind

Market Snapshot: General Merchant Names Fall Off  Mar 04, 2010 9:51 PM By Tim Parry

The general merchandise catalog market lost about 200,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.

Digital prospecting takes hold  Mar 01, 2010 10:30 PM By Tim Parry

It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National


Oriental Trading Co. has Entered into an Endorsement Agreement with former U.S. figure skating champion Nancy Kerrigan for 2010. Kerrigan is the multichannel

DMA Taps Bob Allen as Interim CEO  Mar 01, 2010 10:30 PM By Tim Parry

Maybe the Direct Marketing Association Really does Aim to cater more to its catalog members. The DMA on Feb. 4 appointed Bob Allen, former president/CEO

Mobile Commerce is Here… For Real  Feb 23, 2010 11:32 PM By Tim Parry

Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make an impact on their businesses.

Live From IRWD: How E-tailing Group 100 Merchants Evolved in 2009  Feb 18, 2010 11:30 PM By Tim Parry

What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando.

Live From IRWD: Video Helps Convert Customers  Feb 18, 2010 9:22 PM By Tim Parry

Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.

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