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Post By Tim Parry

CAPTURING PHANTOM DEMAND  Dec 01, 2006 10:30 PM By Tim Parry

For many direct merchants, recording phantom demand can be as elusive as capturing an actual ghost. Advancements in contact center and Website technology

Chimpfeet Launches Catalog  Nov 29, 2006 9:50 PM By Tim Parry

No, it doesn

Lowe’s Debuts Catalog  Nov 22, 2006 4:23 AM By Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Brookstone Launches Invitation-Only Loyalty Program  Nov 22, 2006 2:00 AM By Tim Parry

Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.

Business As Usual For Rubin Response Services  Nov 20, 2006 8:52 PM By Tim Parry

A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm.

Ross-Simons Launches Diamond Microsite  Nov 16, 2006 1:01 AM By Tim Parry

Jewelry cataloger/retailer Ross-Simons has launched a Website that it hopes will be a direct challenge to online diamond sellers Blue Nile and Diamonds.com.

InfoUSA Buys Rubin Response  Nov 13, 2006 7:18 PM By Tim Parry

InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.

WHERE ARE THEY NOW?  Nov 01, 2006 10:30 PM By Tim Parry

Then: Terry SportSkorts debuted as a test spin-off of the Terry Precision Cycling catalog in January 2001. About 105,000 copies of the 24-page book mailed.

Waking the dormant  Nov 01, 2006 10:30 PM By Tim Parry

Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers

Home Depot Drops Two High-End Titles  Nov 01, 2006 9:07 PM By Tim Parry

The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.

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