MCM Growing Global



Post By Tim Parry

Don’t Give Up on Co-registration  May 06, 2008 12:28 AM By Tim Parry

Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration

Live from Direct Media Co-op: Debunking Do-Not-Mail Myths  May 02, 2008 3:33 AM By Tim Parry

White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.

Fewer February books received  May 01, 2008 9:30 PM By Tim Parry

Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct

Sears Eyes Teen Girls with Prom Site  May 01, 2008 9:30 PM By Tim Parry

Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer But the multichannel general merchant

Sale or sink for Red Envelope  May 01, 2008 9:30 PM By Tim Parry

Red Envelope warned in February that it had only enough money to operate the business through June. But at press time it was looking like the gifts cataloger

Levin steps down, wants to buy SI  May 01, 2008 9:30 PM By Tim Parry

Jerry Levin resigned March 10 as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring

Live From Direct Media Co-op: Seeking Spenders? Look Overseas  May 01, 2008 7:32 PM By Tim Parry

“The U.S. Consumer is broke, and it’s going to take some time for them to start spending again,” said Kevin Aronin during his keynote Wednesday at Direct Media’s Client Conference and Co-op.

Pass on the E-Mail List Rentals  Apr 28, 2008 10:58 PM By Tim Parry


Charming Shoppes May Dump Noncore Titles  Apr 28, 2008 9:33 PM By Tim Parry

Charming Shoppes said Friday that it is considering selling off its noncore catalogs to focus on its Lane Bryant, Catherines, and Fashion Bug brands.

More Layoffs on the Horizon for Direct Marketers  Apr 16, 2008 9:38 PM By Tim Parry

Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates Executive Search employment survey.

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