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Post By Tim Parry

In Praise of Postcard Prospecting  Jun 18, 2007 9:18 PM By Tim Parry

Catalogers naturally prefer to mail catalogs to prospects to give a potential customer a full scope of what it has to offer, and a sense of urgency to place an order.

But mailing post cards to prospects can be as effective, says Joy Gendusa

Bass Pro Shops Debuts Women’s Apparel Title  Jun 01, 2007 9:30 PM By Tim Parry

Bass Pro Shops isn’t just about rugged outdoorsmen, and it wants women to know that. So in March the cataloger/retailer of outdoor gear launched the 80-page Bass Pro Shops Collections, its first book to target women.

Pets United Buys State Line Tack  Jun 01, 2007 9:30 PM By Tim Parry

PetSmart in April sold its State Line Tack equine assets to Pets United, a privately held multichannel merchant of pet and equine products. The sale includes the State Line Tack catalog, inventory, and customer lists.

Revisiting Direct-to-Door Catalog Delivery  Jun 01, 2007 9:30 PM By Tim Parry

The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.

M&S Fine Foods Buys Impromptu Gourmet  Jun 01, 2007 9:30 PM By Tim Parry

With its acquisition of the Impromptu Gourmet catalog, M&S Fine Foods isn’t merely adding another title to its holdings. M&S is hoping to use the brand to build a chain of Impromptu Gourmet stores.

List and Data Strategies: Spring-Clean Those House Files!  Jun 01, 2007 9:30 PM By Tim Parry

Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.

DMA to List Industry: Cover Yourselves  May 29, 2007 8:54 PM By Tim Parry

Responding to a recent article in the New York Times that accused list firm/data services provider infoUSA of questionable practices, the Direct Marketing Association issued a reminder to its members to follow DMA guidance regarding the use of marketing data.

Live from ACCM: Greco Responds to Cataloger Groups  May 23, 2007 8:30 AM By Tim Parry

Boston–Direct Marketing Association president/CEO John A. Greco Jr. wants to make it clear that he is not opposed to separate organizations popping up to help the catalog industry.

Live from ACCM: What Would L.L. Bean Have Done?  May 23, 2007 8:23 AM By Tim Parry

Boston–During his Tuesday morning keynote address, L.L. Bean chairman and former president Leon Gorman recalled his grandfather

Live from ACCM: Analyzing the Web Analytics Intensive  May 22, 2007 7:10 PM By Tim Parry

Boston–Though Web analytics is nothing new, it

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