MULTICHANNEL MERCHANT » ARCHIVES FOR
Trust within the direct marketing industry will be restored once those within the industry treat it with a more positive focus: That was the message behind Susan McNamara
Chicca D’Agostino, president of Hackensack, NJ-based list management firm Focus USA, says that list owners and professionals need to be more cautious before accepting work from direct marketers. In addition to helping direct marketers find the right people to send offers to, list brokers and managers should also look out for signs of trouble.
To help list owners, renters, brokers, and managers avoid running foul of the Federal Trade, Stacey Girt, senior vice president at Newtown, PA-based services provider MKTG Services, offered a five-step program designed to promote proper process, procedures and compliance.
New York–During the past year the number of Hispanics online has jumped by 1 million people, to 15 million, according to Captura Group principal Lee Vann–which is all the more reason for multichannel merchants to focus on the demographic.
The oldest of the baby boomers are turning 60 this year, but that doesn’t mean they want to wear the same sort of comfy but styleless shoes their grandparents
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, launched the 40-page SmartPak Canine catalog at the beginning of March.
Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog on Monday.
Cambridge, MA–Want the best exposure for your catalog? Try using word of mouth (WOM). That’s the message Julian Aldridge, president of San Francisco-based Ammo Marketing, delivered