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Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog in late
On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering
What killed A Common Reader? Was it simply management issues? Or can the death be pinned on category killer Amazon.com? The sudden January shutdown of
To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week
Apparel retail chain Justice, which caters to preteen girls, is launching a print catalog scheduled to mail in late July, just in time for the back-to-school
White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech
Every now and then, a catalog marketer will try to buck the conventional wisdom
Trust within the direct marketing industry will be restored once those within the industry treat it with a more positive focus: That was the message behind Susan McNamara
Chicca D’Agostino, president of Hackensack, NJ-based list management firm Focus USA, says that list owners and professionals need to be more cautious before accepting work from direct marketers. In addition to helping direct marketers find the right people to send offers to, list brokers and managers should also look out for signs of trouble.
To help list owners, renters, brokers, and managers avoid running foul of the Federal Trade, Stacey Girt, senior vice president at Newtown, PA-based services provider MKTG Services, offered a five-step program designed to promote proper process, procedures and compliance.