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Post By Tim Parry

Brookstone’s Picks Co-ops Over List Rentals  Oct 30, 2006 11:37 PM By Tim Parry

Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.

Oxfam America Debuts Online Catalog  Oct 11, 2006 8:47 PM By Tim Parry

Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog

Neiman Marcus: Send a Loved One to Outer Space This Christmas  Oct 05, 2006 3:00 AM By Tim Parry

Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.

Femail Creations Founder Launches Home-Party Business  Oct 04, 2006 2:55 AM By Tim Parry

Lisa Hammond is celebrating the 10th anniversary of her Femail Creations catalog–by launching a home-party business.

Holiday Circulation Numbers On the Rise  Oct 02, 2006 7:28 PM By Tim Parry

‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.

The Ella Starr catalog is born  Oct 01, 2006 9:30 PM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic

Shiny New Penney  Oct 01, 2006 9:30 PM By Tim Parry

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward

Building a targeted e-mail list  Oct 01, 2006 9:30 PM By Tim Parry

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services

WHERE ARE THEY NOW?  Oct 01, 2006 9:30 PM By Tim Parry

Then: In May 2002, Parsippany, NJ-based Nabisco, a division of Kraft Foods, launched a print catalog to accompany its NabiscoGifts.com e-commerce site.

Insert Media: Potentially Rewarding but “Not for the Faint of Heart”  Sep 25, 2006 6:38 PM By Tim Parry

Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.

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