Post By Tim Parry

List Providers Just as Liable for Deceptive Marketing  Jun 22, 2006 12:17 AM By Tim Parry

Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.

Time for a change?  Jun 01, 2006 9:30 PM By Tim Parry

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for

The SEM reviews are in  Jun 01, 2006 9:30 PM By Tim Parry

For many marketers, their Website is their baby, an entity that started small and that they’ve nurtured through rapid growth and changing times. For these

InfoUSA Shareholders Retain Board of Directors  May 30, 2006 10:20 PM By Tim Parry

Shareholders of Omaha-based database conglomerate InfoUSA voted to retain its current board of directors, including founder/chairman Vin Gupta, the company announced on Friday. If the independent inspectors of election confirm the preliminary results, then Gupta, George Haddix, and Vasant Raval will remain on the board until the next shareholder election, in 2009.

Lenser: Drop Your Bottom 20%  May 22, 2006 11:01 PM By Tim Parry

If you ask John Lenser, the old adage “You can lead a horse to water, but you can’t make him drink” applies directly to the unique names you are prospecting to. You can mail to every name you rent, but some of those prospects will never respond.

How Ross-Simons Incorporates Web Buyers into Its Circulation Plan  May 15, 2006 10:25 PM By Tim Parry

During a circulation planning and analysis session at last week

ACCM Show Daily: Searching for Optimal SEO  May 10, 2006 5:00 PM By Tim Parry

Chicago–No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That

ACCM Show Daily: Learning from Circulation History  May 09, 2006 9:25 AM By Tim Parry

Chicago–If you don

Rappaport: List Brokers Need to Communicate Better, Offer More  May 08, 2006 4:09 AM By Tim Parry

List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon May 4 at New York’s Chelsea Piers.

Overton’s Sold to Linsalata Capital Partners  May 03, 2006 1:37 AM By Tim Parry

Boston-based investment firm Audax Group announced Monday that it has sold water sports merchant Overton’s to private equity firm Linsalata Capital Partners

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