MCM Growing Global



Post By Tim Parry

More Layoffs on the Horizon for Direct Marketers  Apr 16, 2008 9:38 PM By Tim Parry

Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates Executive Search employment survey.

Levin Resigns, Wants to Buy Sharper Image  Apr 10, 2008 7:44 PM By Tim Parry

Jerry Levin resigned today as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring some or all of the troubled high-tech gifts and gadgets merchant’s assets.

Horny Toad Says Catalog Launch is a Success  Apr 10, 2008 12:00 AM By Tim Parry

When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.

Lillian Vernon’s Operations Center to Remain Open  Apr 08, 2008 3:04 AM By Tim Parry

Current USA said its deal to buy troubled gifts merchant Lillian Vernon will close Thursday, and that it will keep the Virginia Beach, VA-based company’s operations center open.

Can a Blog Really Increase Leads?  Apr 08, 2008 12:32 AM By Tim Parry

Can you grow your list by paying people to blog about your product? Self-proclaimed expert Reed Floren says you can. Read why Tim Parry thinks he

How This Newsletter Helped Me Discover My True Athletic Identity  Apr 08, 2008 12:28 AM By Tim Parry

Tim Parry thought he was headed for football superstardom.
But he found out that he was just another name on a list

Sears Eyes Teen Girls with Prom Site  Apr 02, 2008 1:40 AM By Tim Parry

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”

Taking to the great outdoors  Apr 01, 2008 9:30 PM By Tim Parry

It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part. In the fourth quarter of 2007, there were 10.6 million

Mail or Mulch  Apr 01, 2008 9:30 PM By Tim Parry

Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?

Do consumers get Catalog Choice et al?  Apr 01, 2008 9:30 PM By Tim Parry

What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies

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