Post By Tim Parry

SmartPak barks up a new tree  May 01, 2006 9:30 PM By Tim Parry

SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, is going to the dogs with the launch of the SmartPak Canine catalog.

Defending yourself against the Blogs  May 01, 2006 9:30 PM By Tim Parry

A favorable mention on someone’s blog can be a boon to your business. But negative feedback on another blog can be more detrimental than you could imagine.

Beyond the basic model  May 01, 2006 9:30 PM By Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,

Hasbro gets in the consumer catalog game  May 01, 2006 9:30 PM By Tim Parry

Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog in late

[Your name here]  May 01, 2006 9:30 PM By Tim Parry

On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering

The book closes on A Common Reader  May 01, 2006 9:30 PM By Tim Parry

What killed A Common Reader? Was it simply management issues? Or can the death be pinned on category killer The sudden January shutdown of

Case Study: Marketsmith Helps Tumi Determine Core Customer  May 01, 2006 9:30 PM By Tim Parry

To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week

Truth, Justice, and the American tween  May 01, 2006 9:30 PM By Tim Parry

Apparel retail chain Justice, which caters to preteen girls, is launching a print catalog scheduled to mail in late July, just in time for the back-to-school

Live from DM Co-op: DMA’s Greco on the New “Three R’s”  Apr 30, 2006 12:48 AM By Tim Parry

White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech

Reader’s Digest American Made: Not for Patriots Only  Apr 26, 2006 6:03 PM By Tim Parry

Every now and then, a catalog marketer will try to buck the conventional wisdom

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