Post By Tim Parry

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

Power Outages Hurt NYC Merchants  Jul 26, 2006 6:57 AM By Tim Parry

A week after parts of New York City lost electricity due to storms, some areas are still in the dark. Fortunately for two multichannel merchants with facilities in those areas, however

Survey: Direct Marketing Job Outlook Softens  Jul 19, 2006 7:24 AM By Tim Parry

The slowdown in the economy is apparently beginning to affect hiring plans for direct marketers, according to a quarterly survey from Owatonna, MN-based Bernhart Associates Executive Search

Clapper Databases, the Metaverse, and the Future of Direct Marketing  Jul 19, 2006 7:10 AM By Tim Parry

Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic

Six Steps for Reactivating Your B-to-B Names  Jul 17, 2006 8:08 PM By Tim Parry

Targeting inactive customers is the business-to-business mailer

WHERE ARE THEY NOW?  Jul 01, 2006 9:30 PM By Tim Parry

Then: Elk Grove Village, IL-based entertainment cataloger Critics’ Choice Video spun off The Movie Book in September 1991. The 76-page catalog, which

Is infoUSA taking over the world?  Jul 01, 2006 9:30 PM By Tim Parry

InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced

List Providers Just as Liable for Deceptive Marketing  Jun 22, 2006 12:17 AM By Tim Parry

Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.

Time for a change?  Jun 01, 2006 9:30 PM By Tim Parry

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for

The SEM reviews are in  Jun 01, 2006 9:30 PM By Tim Parry

For many marketers, their Website is their baby, an entity that started small and that they’ve nurtured through rapid growth and changing times. For these

© 2014, Access Intelligence, LLC. All rights reserved.