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Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
Maybe running its own retail stores isn’t such a Mickey Mouse idea for the Walt Disney Co. after all.
Unhappy with the data you
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
When it comes to social networking, Eastwood may have a head start.
What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The
by Tim Parry
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