Post By Tim Parry

Port of entry  Sep 01, 2008 9:30 PM By Tim Parry

It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel

Catalog Tracker: Free Shipping Spree Continues  Sep 01, 2008 9:30 PM By Tim Parry

June was the Second Straight Month that free shipping promotions were on the rise. According to the Catalog Tracker service of list firm Direct Media,

Gupta Resigns as InfoGroup CEO  Aug 25, 2008 11:06 PM By Tim Parry

Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.

Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup

Abacus: No Shrinkage in Direct Mail  Aug 25, 2008 11:02 PM By Tim Parry

You may think direct mail circulation took a hit in the past year. But it

Out of Stock Items Are an Opportunity to Gain a Customer  Aug 19, 2008 12:05 AM By Tim Parry

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock

Live From E-Tail: Orvis Exec is Down on Silos  Aug 07, 2008 7:57 PM By Tim Parry

Brad Wolansky, vice president of e-commerce at Orvis, hates it when his company sends coupons to Web buyers within 50 miles of an Orvis store–and those coupons can only be redeemed in the retail location.

Live From E-Tail: Print Catalogs Still Not Dead  Aug 06, 2008 10:33 PM By Tim Parry


Live From Etail: Let Customers Have their Say  Aug 06, 2008 10:28 PM By Tim Parry

Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III

Live From E-Tail: Avon Embracing Social Networking  Aug 05, 2008 11:36 PM By Tim Parry

Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”

October E-mails Key to Holiday 2008 Success  Aug 05, 2008 12:03 AM By Tim Parry

Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late

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