Post By Tim Parry

Shari’s Berries Owner Launches Anew  Dec 14, 2006 2:24 AM By Tim Parry

Shari Fitzpatrick’s empire of chocolate-covered berries has grown. Sort of. Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory, in November.

Postal Reform to Bring Delivery Standards and Performance Measurement  Dec 12, 2006 12:27 AM By Tim Parry

A provision of the postal reform bill passed by Congress overnight Dec. 9 calls for delivery standards and performance measurement to be extended to large mailers.

Tahitian Noni Launches Catalog  Dec 06, 2006 2:07 AM By Tim Parry

Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.

Home Depot folds two titles  Dec 01, 2006 10:30 PM By Tim Parry

Just a year after launching the catalogs, The Home Depot has ceased mailing its upscale furnishings book 10 Crescent Lane and lighting catalog Paces Trading

Insert Media: Not Just an Alternative  Dec 01, 2006 10:30 PM By Tim Parry

It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and

WHERE ARE THEY NOW?  Dec 01, 2006 10:30 PM By Tim Parry

Then: All Things Considered mailed to 1 million names in July 1996 as a spin-off of Omaha, NE-based gift cataloger Tender Heart Treasures. The 10-page

CAPTURING PHANTOM DEMAND  Dec 01, 2006 10:30 PM By Tim Parry

For many direct merchants, recording phantom demand can be as elusive as capturing an actual ghost. Advancements in contact center and Website technology

Chimpfeet Launches Catalog  Nov 29, 2006 9:50 PM By Tim Parry

No, it doesn

Lowe’s Debuts Catalog  Nov 22, 2006 4:23 AM By Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Brookstone Launches Invitation-Only Loyalty Program  Nov 22, 2006 2:00 AM By Tim Parry

Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.

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