MULTICHANNEL MERCHANT » ARCHIVES FOR
TO ENCOURAGE CONSUMERS to check out its fun holiday gifts, office supplies merchant Office Depot in November launched the microsite Top30SmartGifts.com.
If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel
2009 WAS A TOUGH YEAR FOR MANY TO BE CHARITABLE, but that didn’t stop several marketers from supporting causes. In fact, many merchants are incorporating
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
“Mobile devices are integral parts of our guests
The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.
Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …
Apparel merchant Lands’ End has teamed up with the National Coalition for the Homeless to collect gently used coats for the needy.
Outdoor sporting goods and apparel merchant Cabela’s has sold its wildlife-art division, Wild Wings, to RDE Acquisition Co. The deal closed on Oct. 30, and terms of the deal were not disclosed.