Post By Tim Parry

Positive Thinking Will Restore Trust in the Direct Marketing Industry  Apr 24, 2006 9:41 PM By Tim Parry

Trust within the direct marketing industry will be restored once those within the industry treat it with a more positive focus: That was the message behind Susan McNamara

Think Like a Consumer to Protect the List Industry  Apr 17, 2006 8:48 PM By Tim Parry

Chicca D’Agostino, president of Hackensack, NJ-based list management firm Focus USA, says that list owners and professionals need to be more cautious before accepting work from direct marketers. In addition to helping direct marketers find the right people to send offers to, list brokers and managers should also look out for signs of trouble.

Process, Procedures, and Compliance: A Five-Step Program  Apr 08, 2006 1:20 AM By Tim Parry

To help list owners, renters, brokers, and managers avoid running foul of the Federal Trade, Stacey Girt, senior vice president at Newtown, PA-based services provider MKTG Services, offered a five-step program designed to promote proper process, procedures and compliance.

Live from Directo Days: Connecting Creatively with Hispanics  Apr 06, 2006 6:57 AM By Tim Parry

New York

Live from Directo Days: 10 Best Practices for Hispanic Online Marketing  Apr 05, 2006 6:13 AM By Tim Parry

New York–During the past year the number of Hispanics online has jumped by 1 million people, to 15 million, according to Captura Group principal Lee Vann–which is all the more reason for multichannel merchants to focus on the demographic.

FootSmart parent steps out with new shoe catalog  Apr 01, 2006 10:30 PM By Tim Parry

The oldest of the baby boomers are turning 60 this year, but that doesn’t mean they want to wear the same sort of comfy but styleless shoes their grandparents

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

SmartPak Goes to the Dogs with Spin-off  Mar 30, 2006 4:22 AM By Tim Parry

SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, launched the 40-page SmartPak Canine catalog at the beginning of March.

Hasbro Looks to Drive Sales with Catalog  Mar 30, 2006 4:18 AM By Tim Parry

Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog on Monday.

Live from NEMOA: Use Word of Mouth to Spread Awareness  Mar 29, 2006 4:32 AM By Tim Parry

Cambridge, MA–Want the best exposure for your catalog? Try using word of mouth (WOM). That’s the message Julian Aldridge, president of San Francisco-based Ammo Marketing, delivered

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